June 
21
–
23

Advanced Life Sales Forum

You have been submitted to attend Simplicity's Advanced Sales Training. Please click the button below to complete your registration and secure your seat.

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The registration link includes travel and meeting details, as well as an overview of the agenda.


Please note: seats are reserved on a first-come-first-served basis so please register ASAP to secure your spot!

08:45 - 09:30

Conference opens

08:45 - 09:30

Conference opens

08:45 - 09:30

Conference opens

08:45 - 09:30

Conference opens

08:45 - 09:30

Conference opens

08:45 - 09:30

Conference opens

08:45 - 09:30

Conference opens

08:45 - 09:30

Registration | exhibition | breakfast refreshments.

Clean and Simple

Clear your calendar - It's going down! Text Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

08:45 - 09:30

Conference opens

08:45 - 09:30

Conference opens

Registration | exhibition | breakfast refreshments.

Bruce Donaldson

Chief Executive Officer

Bruce Donaldson

Chief Executive Officer

Bruce Donaldson

Chief Executive Officer

Bruce Donaldson

Chief Executive Officer

Bruce Donaldson

Chief Executive Officer

Bruce Donaldson

Chief Executive Officer

Bruce Donaldson

Chief Executive Officer

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Registration | exhibition | breakfast refreshments.

Registration | exhibition | breakfast refreshments.

Clean and Simple

Clear your calendar - It's going down! Text Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Bruce Donaldson

Chief Executive Officer

Bruce Donaldson

Chief Executive Officer

Bruce Donaldson

Chief Executive Officer

Bruce Donaldson

Chief Executive Officer

Bruce Donaldson

Chief Executive Officer

Bruce Donaldson

Chief Executive Officer

08:45 - 09:30

Conference opens

Registration | exhibition | breakfast refreshments.

08:45 - 09:30

Conference opens

08:45 - 09:30

Conference opens

Welcome Dinner

Welcome Dinner

Lunch

 

Lunch

 

Registration | exhibition | breakfast refreshments.

08:45 - 09:30

Conference opens

08:45 - 09:30

Conference opens

Registration | exhibition | breakfast refreshments.

Bruce Donaldson

Chief Executive Officer

Bruce Donaldson

Chief Executive Officer

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Sony Studio
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Venue

Advanced Life Sales Forum

Prospect. Sell. Retain.

A Playbook to Life Insurance Sales Success

Join Simplicity Group for our inaugural Advanced Life Sales Forum

Marina del Rey, CA  | October 28-29th, 2026


Featuring a special opportunity to join us on a tour of Sony Studios.


Please scroll down to review all meeting and travel details on this page.

Fill out the link below to register.

Featuring a special opportunity to join us at the Minnesota Twins Game Wednesday, June 24th

REGISTER HERE
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Featuring a special opportunity to join us at Sony Studios. 

— Leonard Bernstein

Featuring a special opportunity to join us at the Minnesota Twins Game Wednesday, June 24th

REGISTER HERE
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REGISTER HERE
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Advanced Life Sales Forum

Join Simplicity Group for our inaugural Advanced Life Sales Forum

Marina del Rey, CA | October 28 -29th, 2026


Featuring a special opportunity to join us on a tour of Sony Studios.


  Please scroll down to review all meeting and travel details on this page.

Fill out the link below to register.

REGISTER HERE
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Join Simplicity in Marina del Rey! 

This high-impact event is designed for top-tier agents looking to elevate their business through advanced strategies, expert insights, and measurable results. You will gain direct access to industry leaders and walk away with actionable tactics you can implement immediately.

What You Can Expect:

• Expert Insights – Learn from top industry leaders on current economic trends and proven brand-building strategies for long-term success.


• Advanced Planning – Master complex topics including trust structures, HNW client acquisition, and leveraged life insurance in today’s interest rate environment.


• Actionable Tactics – Gain key strategies for effective "Tax-Free Retirement" storytelling and penetrating professional markets (Estate Planning Attorneys, Family Offices, and CPAs).


• Innovative Technology – Discover how to leverage AI to simplify your business and maximize your efficiency using Simplicity’s proprietary tools and solutions.


• Networking Opportunities – Connect with peers, mentors, and industry leadership.

Speakers & Topics

- Simplicity Group Overview 

- Prospecting Like a Pro: Building Your Brand Using Simplicity’s Marketing

- How to Effectively Tell the Tax-Free Retirement Story

- Solution Selling: Addressing the Retirement Savings Gap Using Kai-Zen

- Leveraging Unique Sales Opportunities Using Simplicity’s Partner Network
              * Executive Benefit Plans 

              * Protected Tomorrows 

- ADC Case Studies – Lessons and Insights to Help Drive Your Growth

- Networking Happy Hour & Patrick Kelly Book Signing 

- Insights from our Carrier Partners 

- Using Simplicity’s Technology Solutions to Simplify the Sale & Create Better Engagement 

- Leveraging Simplicity’s Professional Services to Support your Business

- Building Trust in the Era of AI and Digital Finance

Agenda Overview

 Meeting Topics 

• Simplicity Overview

• Economic Outlook

• The Importance of Brand Building and Strategies for Long-Term Success 

• How to Effectively Tell the Tax-Free Retirement Story

• Masterclass on Trusts

• Attracting and Closing HNW Clients

• Leveraged Life Insurance in Today’s Interest Rate Environment

• Positioning Kai-Zen with Key Targets Markets

• Understanding The Customer Mindset

• College Planning

• Trends in Underwriting Panel 

• Using Simplicity’s Technology Solutions (Simplicity Technology and Simplicity Ensight)

• AI to Simplify your Business

• Solutions for Business Owners

• ADC Case Studies 

• Building the Professional Triad: Tactics for penetrating top-tier Estate Planning Attorneys, Family Offices, and CPAs

• Leveraging Unique Sales Opportunities Using Simplicity’s Partner Network

Sony Studio

Join us during the Advanced Life Sales Forum for a private tour and dinner experience at Sony Studios on Thursday, October 29! 


Shuttles will depart from the hotel to transport attendees to Sony Studios. Additional transportation details will be shared closer to the event.

Sony Studio

 

 

 

 

Join us during the Advanced Life Sales Forum for a private tour and dinner experience at Sony Studios on Thursday, October 29! 

 


Shuttles will depart from the hotel to transport attendees to Sony Studios. Additional transportation details will be shared closer to the event.

 

Agenda Overview

 Wednesday, October 28th

 

Morning

11:00 AM - 1:00 PM

1:00 PM

5:30 PM

5:30 - 6:30 PM

6:30 PM

 

 

Arrivals

Event Check In

Opening Remarks

Meeting Concludes

Networking Happy Hour

Welcome Dinner

Thursday, October 29th

 

7:00 - 8:00 AM

8:00 AM

12:30 - 1:15 PM

5:30 PM

6:00 PM

6:30 - 9:00 PM

 

 

Breakfast

Meeting Begins

Lunch

Meeting Concludes

Board Transportation to Sony Studios

Sony Studios Private Tour and Dinner Experience 

Friday, October 30


ALL DAY



Departures 

Agenda Overview

Wednesday,

October 28

Welcome and Kickoff

Morning

Arrivals

11:00 AM - 1:00 PM

Event Check In

1:00 PM

Opening Remarks 

5:30 PM

Meeting Concludes

5:30 - 6:30 PM

Networking Happy Hour

6:30 PM

Welcome Dinner

 


 

Thursday, 

October 29

7:00 - 8:00 AM

Breakfast

8:00 AM

Meeting Begins

12:30 - 1:15 PM

Lunch

5:30 PM

Meeting Concludes 

6:00 PM

Board Transportation to

Sony Studios

6:30 - 9:00 PM

Sony Studios Private Tour and

Dinner Experience 

3:00 PM

Meeting Concludes and Departures 


Friday, 

oCTOBER 30

ALL DAY

Departures


Nathan

Jacobson

Gene

Zimmerlink

Mary Anne

Ehlert

David

Foster

Jeremy 

Bickler 

Steve

Ruhberg

Speakers

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Enhance your user experience and build brand equity with your design vernacular.

Patrick

Kelly

Ben

Nevejans

David

Gruenzner

Ashley 

Paulsen

Rahim

Rajpar

Michael

Falkenstein

Zachary

VonBank

Travel & Meeting Details


Hotel accommodations

Hotel accommodations will be pre-arranged for all attendees at the Marina del Rey Marriott. Simplicity's Events Team will share confirmation details with you prior to the event.

Each person is responsible for the cost of his/her hotel room.
The room rate per night is $309 (pre-tax).


 

flights

Each person is responsible for booking his/her own air travel. 

Los Angeles International Airport (LAX) is the nearest airport to the Marina del Rey Marriott hotel.


Arrivals: Event check-in will take place from 11:00 AM to 1:00 PM on October 28th. We recommend arriving at LAX no later than 11:00 AM to allow enough time to travel to the venue before the meeting begins at 1:00 PM.

Departures: Training will conclude at 5:30 PM on October 29th, followed by an experience at Sony Studio. We recommend booking your return flight for anytime on October 30th.

Ground Transportation

Everyone is responsible for booking his/her own transportation to/from the airport. Uber or Lyft is the best way to get to/from LAX to the Marina del Rey Marriott hotel.

What to bring

Meeting attire is business casual and meal attire is casual.  Meeting rooms can get chilly, so please bring a jacket for the training. You can bring a laptop or tablet to take notes though notebooks and pens will be provided.


Please confirm with your broker dealer prior to registering for this event. Registered representatives who are not affiliated with Simplicity Securities are solely responsible for insuring they are allowed to attend.

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What's on the agenda

Below, you’ll find the full schedule for Top Advisor Training —No matter how you choose to spend your time, you’ll leave with vital knowledge, inspiration, new friends, and even a few never-before-seen products.

7:00 AM - 7:30 AM

Breakfast

Breakfast refreshments.

7:30 AM - 7:45 AM

Registration


7:45 AM - 8:00 AM

Welcome with Jason Jenkins


8:00 AM - 9:00 AM

Introduction to KRA's with Jeff Bucher and Dave Vick

Learn how to analyze your business's Key Result Areas (KRAs) and identity exactly what is taking place in your organization and what you can to do drive new business, increase your marketing activity effectiveness, enhance your operational efficiencies, improve your closing rate, and ultimately work to reach your business targets.

Travel & Meeting Details


Hotel accommodations

 Hotel accommodations will be pre-arranged for all attendees at the Marina del Rey Marriott. Simplicity's Events Team will share confirmation details with you prior to the event.

Each person is responsible for the cost of his/her hotel room.
The room rate per night is $309 (pre-tax).


 

flights

Each person is responsible for booking his/her own air travel. 

Los Angeles International Airport (LAX) is the nearest airport to the Marina del Rey Marriott hotel.


Arrivals: Event check-in will take place from 11:00 AM to 1:00 PM on October 28th. We recommend arriving at LAX no later than 11:00 AM to allow enough time to travel to the venue before the meeting begins at 1:00 PM.

Departures: Training will conclude at 5:30 PM on October 29th, followed by an experience at Sony Studio. We recommend booking your return flight for anytime on October 30th.

Ground Transportation

Everyone is responsible for booking his/her own transportation to/from the airport. Uber or Lyft is the best way to get to/from LAX to the Marina del Rey Marriott hotel.

What to bring

Meeting attire is business casual and meal attire is casual. Meeting rooms can get chilly, so please bring a jacket for the training. You can bring a laptop or tablet to take notes though notebooks and pens will be provided.

Agenda Overview

Agenda Overview

Tuesday,

October 21st


2:00 - 2:15 pm

2:15 - 2:55 pm

2:55 - 3:40 pm

3:40 - 4:15 pm

4:15 - 5:00 pm

5:00 - 5:30 pm

5:30 pm

6:30 pm

Simplicity Group Overview 

Prospecting Like a Pro: Building Your Brand Using Simplicity’s Marketing

How to Effectively Tell the Tax-Free Retirement Story

Solution Selling: Addressing the Retirement Savings Gap Using Kai-Zen

Leveraging Unique Sales Opportunities Using Simplicity’s Partner Network

ADC Case Studies – Lessons and Insights to Help Drive Your Growth

Networking Happy Hour & Patrick Kelly Book Signing

Dinner

wednesday,

october 22nd

 7:00 - 8:30 am

8:00 - 9:00 AM

9:00 - 10:00 am

10:00 - 10:15 AM

10:15 - 11:00 am

11:00 AM - 12:00 pm

12:15 pm

Breakfast 

The Power of Relationship Selling

Using Simplicity’s Technology Solutions to Simplify the Sale 

Break

Leveraging Simplicity’s Professional Services to Support your Business

Building Trust in the Era of AI and Digital Finance

Boxed Lunches and Departures

Thursday,

october 23rd

 

 7:00 - 8:30 am

8:45 - 9:30 AM

9:00 - 10:00 am

10:00 - 10:15 AM

12:00 - 1:15 pm

11:00 AM - 12:00 pm

12:15 pm

Breakfast

Conference opens

Break

Conference Continues 

Boxed Lunches and Departures 

Using Simplicity’s Technology Solutions to Simplify the Sale  

Agenda Overview

Speakers & Topics 

- Simplicity Group Overview 

- Prospecting Like a Pro: Building Your Brand Using Simplicity’s Marketing

- How to Effectively Tell the Tax-Free Retirement Story

- Solution Selling: Addressing the Retirement Savings Gap Using Kai-Zen

- Leveraging Unique Sales Opportunities Using Simplicity’s Partner Network

              * Executive Benefit Plans 

              * Protected Tomorrows 

- ADC Case Studies – Lessons and Insights to Help Drive Your Growth

- Networking Happy Hour & Patrick Kelly Book Signing 

- Insights from our Carrier Partners 

- Using Simplicity’s Technology Solutions to Simplify the Sale & Create Better Engagement 

- Leveraging Simplicity’s Professional Services to Support your Business

- Building Trust in the Era of AI and Digital Finance 

Agenda Overview

Speakers & Topics 

- Simplicity Group Overview 

- Prospecting Like a Pro: Building Your Brand Using

 Simplicity’s Marketing

- How to Effectively Tell the Tax-Free Retirement Story

- Solution Selling: Addressing the Retirement

 Savings Gap Using Kai-Zen

- Leveraging Unique Sales Opportunities Using Simplicity’s

 Partner Network

              * Benefit Plans for Non - Profits

              * Executive Benefit Plans 

              * Protect Tomorrows 

- ADC Case Studies – Lessons and Insights to Help

 Drive Your Growth

- Networking Happy Hour & Patrick Kelly Book Signing 

- Insights from our Carrier Partners 

- Using Simplicity’s Technology Solutions to Simplify the Sale 

- Leveraging Simplicity’s Professional Services to Support

 your Business

- Building Trust in the Era of AI and Digital Finance 

Agenda Overview

Downloadable Content

Session 1

Tuesday / Wednesday Schedule 

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Session 2

Wednesday / Thursday Schedule 

Download
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Dining at the Fairmont Banff Springs


When you register, you'll have the option to choose either Session 1 or Session 2. Both sessions cover the same content, but presented in a different sequence.

RSVP
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Please confirm with your broker dealer prior to registering for this event. Registered representatives who are not affiliated with Simplicity Securities are solely responsible for insuring they are allowed to attend.

RSVP
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Speakers

Meet the people behind Simplicity Group Holdings

Manish Bhatt 

Jeremy Bickler

 John Capuano

Mary Anne Ehlert

Michael Falkenstein

David Foster

Fredo Garcia

Sean Giroux

Nathan Jacobson

Patrick Kelly

Gabe Linderman

Vince Munno

Ben Nevejens

Ashley Paulsen

Todd Petit

Rahim Rajpar

Lauren Wright

Gene Zimmerlink

David Gruenzner

Vice President of Sales and Simplicity Life

Rahim Rajpar

LifeLink 


Michael Falkenstein

Ashley Paulsen

Director of Marketing 


Gene Zimmerlink

Underwriting 


Jeremy Bickler

Vice President of Sales Simplicity Life


David Cox

Executive Benefits Consultant at benefitRFP 

David Foster

Director of Advanced Markets 


Bruce Donaldson

Chief Executive Officer

Agenda Overview

Agenda Overview

Tuesday,

march 11th

2:00 - 2:15 pm 

Opening Comments / Simplicity Group Overview

2:00 - 2:15 pm

Sales and Marketing Resources to Grow Your Practice

3:00 - 4:00 pm

Tax-Free Retirement / Tax Diversification in Retirement

6:00 pm

Dinner


 wednesday,

march 12th

 

7:30 - 8:00 am

Breakfast

8:00 - 9:30 am

Sales Training

9:30 - 9:45 am

Break

08:45 - 09:30

Conference opens

08:45 - 09:30

Conference opens

08:45 - 09:30

Conference opens

08:45 - 09:30


Hotel/Training Venue

Marina del Rey Marriott

InterContinental Minneapolis - St. Paul Airport

REGISTER HERE
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Training Venue

The Phoenix Plaza Conference Center

Training Venue

The Phoenix Plaza Conference Center

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