June 
21
–
23
Simplicity Life Sales Summit

You have been submitted to attend Simplicity's Advanced Sales Training. Please click the button below to complete your registration and secure your seat.

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The registration link includes travel and meeting details, as well as an overview of the agenda.


Please note: seats are reserved on a first-come-first-served basis so please register ASAP to secure your spot!

08:45 - 09:30

Conference opens

08:45 - 09:30

Conference opens

08:45 - 09:30

Conference opens

08:45 - 09:30

Conference opens

08:45 - 09:30

Conference opens

08:45 - 09:30

Conference opens

08:45 - 09:30

Conference opens

08:45 - 09:30

Registration | exhibition | breakfast refreshments.

Clean and Simple

Clear your calendar - It's going down! Text Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

08:45 - 09:30

Conference opens

08:45 - 09:30

Conference opens

Registration | exhibition | breakfast refreshments.

Bruce Donaldson

Chief Executive Officer

Bruce Donaldson

Chief Executive Officer

Bruce Donaldson

Chief Executive Officer

Bruce Donaldson

Chief Executive Officer

Bruce Donaldson

Chief Executive Officer

Bruce Donaldson

Chief Executive Officer

Bruce Donaldson

Chief Executive Officer

Document Type or Name

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Registration | exhibition | breakfast refreshments.

Registration | exhibition | breakfast refreshments.

Clean and Simple

Clear your calendar - It's going down! Text Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Bruce Donaldson

Chief Executive Officer

Bruce Donaldson

Chief Executive Officer

Bruce Donaldson

Chief Executive Officer

Bruce Donaldson

Chief Executive Officer

Bruce Donaldson

Chief Executive Officer

Bruce Donaldson

Chief Executive Officer

08:45 - 09:30

Conference opens

Registration | exhibition | breakfast refreshments.

08:45 - 09:30

Conference opens

08:45 - 09:30

Conference opens

Welcome Dinner

Welcome Dinner

Lunch

 

Lunch

 

Registration | exhibition | breakfast refreshments.

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Twins Game
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Simplicity Life Sales Summit

Prospect. Sell. Retain.

A Playbook to Life Insurance Sales Success

Wednesday, June 24th - Friday, June 26th

Please scroll down to review all meeting and travel details on this page.

Fill out the link below to register.

Featuring a special opportunity to join us at the Minnesota Twins Game Wednesday, June 24th

REGISTER HERE
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Featuring a special opportunity to join us at the Minnesota Twins game on Wednesday, June 24th.

— Leonard Bernstein

Featuring a special opportunity to join us at the Minnesota Twins Game Wednesday, June 24th

REGISTER HERE
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REGISTER HERE
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Simplicity Life Sales Summit

Prospect. Sell. Retain.

A Playbook to Life Insurance Sales Success

Wednesday, June 24th - Friday, June 26th

  Please scroll down to review all meeting and travel details on this page.

Fill out the link below to register.

REGISTER HERE
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Featuring a special opportunity to join us at the Minnesota Twins game on Wednesday, June 24th.

— Leonard Bernstein

Join Simplicity in Minneapolis! 

Join industry experts and top producers at this dynamic event designed to equip advisors with cutting edge strategies, proven sales techniques, and client retention tactics that drive long-term success. Whether you’re a seasoned professional or new to the field, this summit will give advisors the tools and insights needed to elevate their sales game and build a thriving insurance business.

Attendees will receive:

•  Expert Insights – Gain valuable tips from top industry leaders and sales


• Client Retention Strategies – Keep clients engaged and build lasting relationships.


• Networking Opportunities – Connect with peers, mentors, and industry experts. 


• Cutting-Edge Tools – Leverage the latest tech and resources to boost sales.


• Proven Sales and Marketing Techniques – Discover actionable methods to build your brand and close more deals.


• Actionable Takeaways – Walk away with real-world tactics to elevate success.

Speakers & Topics

- Simplicity Group Overview 

- Prospecting Like a Pro: Building Your Brand Using Simplicity’s Marketing

- How to Effectively Tell the Tax-Free Retirement Story

- Solution Selling: Addressing the Retirement Savings Gap Using Kai-Zen

- Leveraging Unique Sales Opportunities Using Simplicity’s Partner Network
              * Executive Benefit Plans 

              * Protected Tomorrows 

- ADC Case Studies – Lessons and Insights to Help Drive Your Growth

- Networking Happy Hour & Patrick Kelly Book Signing 

- Insights from our Carrier Partners 

- Using Simplicity’s Technology Solutions to Simplify the Sale & Create Better Engagement 

- Leveraging Simplicity’s Professional Services to Support your Business

- Building Trust in the Era of AI and Digital Finance

Minnesota Twins Game

Kick off the Simplicity Life Sales Summit by joining us on the Budweiser Rooftop Deck for the Minnesota Twins vs. Los Angeles Dodgers game on on Wednesday, June 24! 


Shuttles will arrive at the hotel at 5:15 PM to transport attendees to the game.


If you plan to attend, please be sure to book your flight to arrive before the shuttle departure time. For those not attending the game, the meeting will officially begin on Thursday, June 25 at 9:00 AM.

 

 

Minnesota Twins Game

 

 

 

 

Kick off the Simplicity Life Sales Summit by joining us on the Budweiser Rooftop Deck for the Minnesota Twins vs. Los Angeles Dodgers game on on Wednesday, June 24! 


Shuttles will arrive at the hotel at 5:15 PM to transport attendees to the game.


If you plan to attend, please be sure to book your flight to arrive before the shuttle departure time. For those not attending the game, the meeting will officially begin on Thursday, June 25 at 9:00 AM.

 

 

Agenda Overview

 Wednesday, June 24

 

Afternoon/Morning

4:00 - 5:00 PM

5:15 PM

6:40 PM

 

 

Arrivals

Event Check In

Board Transportation to Twins Game

Minnesota Twins vs. Los Angeles Dodgers on Budweiser Rooftop Deck

Thursday, June 25

 

8:00 AM

9:00 AM

12:30 PM

1:30 PM

5:00 PM

6:30 PM

 

 

Breakfast

Simplicity Life Sales Summit

Lunch

Simplicity Life Sales Summit

Networking Happy Hour & Patrick Kelly Book Signing

Dinner

Friday, June 26


7:00 AM

8:00 AM

12:30 PM



Breakfast

Simplicity Life Sales Summit

Departures 

Agenda Overview

Wednesday,

June 24 

Welcome and Kickoff

Afternoon/Morning

Arrivals

4:00 - 5:00 PM

Event Check In

5:15 PM

Board Transportation to

Twins Game

6:40 PM

Minnesota Twins vs. Los Angeles

Dodgers on Budweiser Rooftop Deck

 


 

Thursday, 

June 25

8:00 AM

Breakfast

9:00 AM

Simplicity Life Sales Summit

12:30 PM

Lunch

1:30 PM

Simplicity Life Sales Summit

5:00 PM

Networking Happy Hour &

Patrick Kelly Book Signing

6:30 PM

Dinner

3:00 PM

Meeting Concludes and Departures 


Friday, 

June 26

7:00 AM

Breakfast

8:00 AM

Simplicity Life Sales Summit

12:30 PM

Departures


Nathan

Jacobson

Gene

Zimmerlink

Mary Anne

Ehlert

David

Foster

Jeremy 

Bickler 

Steve

Ruhberg

Speakers

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Patrick

Kelly

Ben

Nevejans

David

Gruenzner

Ashley 

Paulsen

Rahim

Rajpar

Michael

Falkenstein

Zachary

VonBank

Travel & Meeting Details


Hotel accommodations

Hotel accommodations will be pre-arranged for all attendees at the InterContinental Minneapolis - St. Paul Airport Hotel. Simplicity's Events Team will share confirmation details with you prior to the event.

Each person is responsible for the cost of his/her hotel room.
The room rate per night is $219 (pre-tax).


 

flights

Each person is responsible for booking his/her own air travel. 

Minneapolis–Saint Paul International Airport (MSP) is the nearest airport and is directly connected to the hotel.


Arrivals: Check-In begins at 4:00 PM on June 24th for the Twins game. We recommend landing MSP by 3:00 PM at the latest.

Departures: Training will end at 12:30 PM on June 26th.

Ground Transportation

The hotel is located at the MSP airport, so anyone flying into Minnesota for the event will not need ground transportation. 

What to bring

Meeting attire is business casual and meal attire is casual.  Meeting rooms can get chilly, so please bring a jacket for the training. You can bring a laptop or tablet to take notes though notebooks and pens will be provided.


Please confirm with your broker dealer prior to registering. Registered representatives are responsible for following their broker dealers' non-cash compensation (including entertainment) reporting requirements.

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What's on the agenda

Below, you’ll find the full schedule for Top Advisor Training —No matter how you choose to spend your time, you’ll leave with vital knowledge, inspiration, new friends, and even a few never-before-seen products.

7:00 AM - 7:30 AM

Breakfast

Breakfast refreshments.

7:30 AM - 7:45 AM

Registration


7:45 AM - 8:00 AM

Welcome with Jason Jenkins


8:00 AM - 9:00 AM

Introduction to KRA's with Jeff Bucher and Dave Vick

Learn how to analyze your business's Key Result Areas (KRAs) and identity exactly what is taking place in your organization and what you can to do drive new business, increase your marketing activity effectiveness, enhance your operational efficiencies, improve your closing rate, and ultimately work to reach your business targets.

Travel & Meeting Details


Hotel accommodations

 

Hotel accommodations will be pre-arranged for all attendees at the InterContinental Minneapolis - St. Paul Airport Hotel. Simplicity's Events Team will share confirmation details with you prior to the event.

Each person is responsible for the cost of his/her hotel room.
The room rate per night is $219 (pre-tax).

 

flights

Each person is responsible for booking his/her own air travel. 

Minneapolis–Saint Paul International Airport (MSP) is the nearest airport and is directly connected to the hotel.
Arrivals: Check-In begins at 4:00 PM on June 24th for the Twins game. We recommend landing MSP by 3:00 PM at the latest.

Departures: Training will end at 12:30 PM on June 26th.

Ground Transportation

The hotel is located at the MSP airport, so anyone flying into Minnesota for the event will not need ground transportation.

What to bring

Meeting attire is business casual and meal attire is casual.  Meeting rooms can get chilly, so please bring a jacket for the training. You can bring a laptop or tablet to take notes though notebooks and pens will be provided.

Agenda Overview

Agenda Overview

Tuesday,

October 21st


2:00 - 2:15 pm

2:15 - 2:55 pm

2:55 - 3:40 pm

3:40 - 4:15 pm

4:15 - 5:00 pm

5:00 - 5:30 pm

5:30 pm

6:30 pm

Simplicity Group Overview 

Prospecting Like a Pro: Building Your Brand Using Simplicity’s Marketing

How to Effectively Tell the Tax-Free Retirement Story

Solution Selling: Addressing the Retirement Savings Gap Using Kai-Zen

Leveraging Unique Sales Opportunities Using Simplicity’s Partner Network

ADC Case Studies – Lessons and Insights to Help Drive Your Growth

Networking Happy Hour & Patrick Kelly Book Signing

Dinner

wednesday,

october 22nd

 7:00 - 8:30 am

8:00 - 9:00 AM

9:00 - 10:00 am

10:00 - 10:15 AM

10:15 - 11:00 am

11:00 AM - 12:00 pm

12:15 pm

Breakfast 

The Power of Relationship Selling

Using Simplicity’s Technology Solutions to Simplify the Sale 

Break

Leveraging Simplicity’s Professional Services to Support your Business

Building Trust in the Era of AI and Digital Finance

Boxed Lunches and Departures

Thursday,

october 23rd

 

 7:00 - 8:30 am

8:45 - 9:30 AM

9:00 - 10:00 am

10:00 - 10:15 AM

12:00 - 1:15 pm

11:00 AM - 12:00 pm

12:15 pm

Breakfast

Conference opens

Break

Conference Continues 

Boxed Lunches and Departures 

Using Simplicity’s Technology Solutions to Simplify the Sale  

Agenda Overview

Speakers & Topics 

- Simplicity Group Overview 

- Prospecting Like a Pro: Building Your Brand Using Simplicity’s Marketing

- How to Effectively Tell the Tax-Free Retirement Story

- Solution Selling: Addressing the Retirement Savings Gap Using Kai-Zen

- Leveraging Unique Sales Opportunities Using Simplicity’s Partner Network

              * Executive Benefit Plans 

              * Protected Tomorrows 

- ADC Case Studies – Lessons and Insights to Help Drive Your Growth

- Networking Happy Hour & Patrick Kelly Book Signing 

- Insights from our Carrier Partners 

- Using Simplicity’s Technology Solutions to Simplify the Sale & Create Better Engagement 

- Leveraging Simplicity’s Professional Services to Support your Business

- Building Trust in the Era of AI and Digital Finance 

Agenda Overview

Speakers & Topics 

- Simplicity Group Overview 

- Prospecting Like a Pro: Building Your Brand Using

 Simplicity’s Marketing

- How to Effectively Tell the Tax-Free Retirement Story

- Solution Selling: Addressing the Retirement

 Savings Gap Using Kai-Zen

- Leveraging Unique Sales Opportunities Using Simplicity’s

 Partner Network

              * Benefit Plans for Non - Profits

              * Executive Benefit Plans 

              * Protect Tomorrows 

- ADC Case Studies – Lessons and Insights to Help

 Drive Your Growth

- Networking Happy Hour & Patrick Kelly Book Signing 

- Insights from our Carrier Partners 

- Using Simplicity’s Technology Solutions to Simplify the Sale 

- Leveraging Simplicity’s Professional Services to Support

 your Business

- Building Trust in the Era of AI and Digital Finance 

Agenda Overview

Downloadable Content

Session 1

Tuesday / Wednesday Schedule 

Download
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Session 2

Wednesday / Thursday Schedule 

Download
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Dining at the Fairmont Banff Springs


When you register, you'll have the option to choose either Session 1 or Session 2. Both sessions cover the same content, but presented in a different sequence.

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Please confirm with your broker dealer prior to registering. Registered representatives are responsible for following their broker dealers' non-cash compensation (including entertainment) reporting requirements.

RSVP
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Speakers

Meet the people behind Simplicity Group Holdings

Patrick Kelly

Ben Nevejans

David Gruenzner

Ashley Paulsen

Denielle Webb

Michael Falkenstein

Nathan Jacobson

Gene Zimmerlink

Mary Anne Ehlert

David Foster

Jeremy Bickler 

Misty McMinn

Todd Petit 

David Gruenzner

Vice President of Sales and Simplicity Life

Rahim Rajpar

LifeLink 


Michael Falkenstein

Ashley Paulsen

Director of Marketing 


Gene Zimmerlink

Underwriting 


Jeremy Bickler

Vice President of Sales Simplicity Life


David Cox

Executive Benefits Consultant at benefitRFP 

David Foster

Director of Advanced Markets 


Bruce Donaldson

Chief Executive Officer

Agenda Overview

Agenda Overview

Tuesday,

march 11th

2:00 - 2:15 pm 

Opening Comments / Simplicity Group Overview

2:00 - 2:15 pm

Sales and Marketing Resources to Grow Your Practice

3:00 - 4:00 pm

Tax-Free Retirement / Tax Diversification in Retirement

6:00 pm

Dinner


 wednesday,

march 12th

 

7:30 - 8:00 am

Breakfast

8:00 - 9:30 am

Sales Training

9:30 - 9:45 am

Break

08:45 - 09:30

Conference opens

08:45 - 09:30

Conference opens

08:45 - 09:30

Conference opens

08:45 - 09:30


Hotel/Training Venue

InterContinental Minneapolis - St. Paul Airport

InterContinental Minneapolis - St. Paul Airport

REGISTER HERE
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Training Venue

The Phoenix Plaza Conference Center

Training Venue

The Phoenix Plaza Conference Center

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